Promises, Promises!

As I was about to purchase my first online gift card for a friend graduating from college, the following appeared just before checkout:
"Merchants are not sponsors of any gift card program offered by Gifts.com. The merchant gift cards may be subject to additional terms and conditions imposed by the merchant. The list of available merchants may change at any time."
Initially this online store gained my interest based on the scores of well known suppliers, restaurants and retail stores participating in this program. Then, just as I was taking my credit card out of my wallet, the disclaimer took the wind out of my sails and rocked my consumer confidence...to the point where I clicked my browser's back button and exited the site. After all, if my college graduate wanted to use her gift card at Starbuck's (listed as one of the merchants), then I'd certainly expect that cup of coffee to be available...without "additional terms or conditions". Lesson here...don't build your business on a premise or promotion (i.e. a gift card that will be honored by high profile retailers)that may not be supportable.