Life's a Beach

I was about to shut off my computer and head to sleep when I found an article, 10 Amazing Sand Artists and their Artwork, on Digg.

One artist in particular, Ilana Yahav, stood out.

She doesn't manipulate with chisels or shovels, nor does she craft her art on the beach. She throws handfuls of sand on a fluorescent material and uses her fingers to create suns, sheep, doves, anything and everything.

Her art takes the medium of sculpting outside of its natural habitat. Instead of smushing millions of grains of sand together to make hardened sculptures, she creates work that changes every second. Traditional sand sculptures are static, while hers moves and flows, capturing the elusive qualities of sand. Her art is more of a performance than a final product.

Both presentations highlight the ephemeral nature of sand: the sculptures erode in a matter of hours because of the tide, while the latter can be shaken and dispersed, or a breeze could smudge the image.

This is what we need to do in business
This is what we need to do in life.

Evaluate the competition, study the medium, but always test our limits; look at projects from different angles, identify posssible problems, and figure out which solution would best fit.

Precedents don't work very well. They are cheap and easy. Each new day is individual and needs a new set of eyes.

Who knows, it could be high tide.